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Enquirer Consulting Group / Prepared for Withum
August 2026

A referral reaches the firms
that already know you.

A short read on reaching named companies, and the seats inside them that commission advisory work, sent to go with Monday's note.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Where advisory work is really bought.

01
In professional services the relationship channel is the strongest one there is, and it has a fixed edge. It reaches the companies already inside somebody's network and stays silent about the rest of the market.
02
The buyer is rarely one seat. A finance owner holds the number, a technology owner holds the systems, a general counsel or risk owner holds the specialist work, and at sponsor-backed companies a fourth person holds all three.
03
Compliance work returns on a calendar. Advisory work arrives on an event: a transaction, a new finance leader, a system replacement, a new regulation. Those events are visible well before a request for proposal is.
Compliance work comes back on a schedule. Advisory work has to be there when the event happens.
Prepared for Withum
Where this goes

From the network to a named list.

Today
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At most firms in this category growth is carried by partners with books of business, and the best source of new work is the last piece of work.
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That is rational, and wherever it holds it concentrates reach on the part of the market that already overlaps a partner's own network.
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The industries a firm names on its own site are almost always far larger than the slice any referral chain touches.
In the first weeks and months
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A named list of companies inside the industries you already serve, built to the sector, size and location tests you set.
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Messages written one company at a time for the finance, technology and risk seats that commission this work.
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A watch on the events that open a conversation: a transaction, a funding round, a new finance leader, a system move, a filing deadline.
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A motion the firm owns at the end, with the list, the playbook and the reporting handed over.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Withum

Three things, built for a relationship-led market.

The named-account layer

Companies inside the industries you already name, identified one at a time by sector, size and location, and kept current rather than bought once.

Three seats, one account

The finance owner, the technology owner and the risk or legal owner read completely different arguments. They get different letters on the same company.

An event watch

Transactions, leadership changes, funding, system moves and regulatory dates, so contact lands while the need is still forming.

One contractor and one point of contact. No stack of tools or freelancers to manage, and no vendor list to keep track of.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list from public and verified sources, then check every company against the criteria you set, so outreach only runs against accounts you would take a meeting with.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Withum

A listable market rewards named reach.

01

The market is listable

Companies across construction, life sciences, technology, real estate, government contracting and the other sectors you name can be listed by name. A finite market is exactly where reaching every account by name beats broad awareness work.

02

Advisory is sold, not inherited

A compliance relationship renews itself. A specialist engagement has to find the moment. That is a timing problem, and a timing problem can be run.

03

You keep the machine

A fixed engagement, proven on real booked conversations, then the list, the playbook, the tooling and a trained operator move to your side.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Withum.